IV. THE CULT🖤RE

- The acts of developing the intellectual and moral facilities through education, enlightenment and excellence of taste. Acquired by intellectual and aesthetic training.

A Supreme state of mind. A Universal Way of Life!

IVTHECULT🖤RE is a way of life, a celebration of urban culture. Our objective is to capture the essence of our culture through self expression and with style. Our focus is to design and distribute merch that encourages unity and also resonates with the community.

You hear the phrase "for the culture" throughout our urban lexicon but most of the times it's been mis appropriated or hijacked by someone outside of the Culture or by an "Urban" brand who's only goal is to exploit "the culture". These culture vultures seek to exploit our blood, our sweat, our tears, our joy, our pain our weakness's, our strength's... This as an attempt to ultimately exploit our Soul.

Our strength is palpable, it's reflected through our perseverance, displayed with our Hearts and fed through a spirit that connects us to our ancestors. Our collective achievements embody a culture whose fight for truth is fueled by an undying determination, an unwavering dedication and a legacy of Love that will not be denied and that will forever be unapologetic. Love is what binds us, thus the significance for the 🖤 in our signature logo. If your not doing it with Love your not doing it for the culture.

So, join us in our pursuit of intellect, enlightenment and excellence!

Whatever you do, do it with Love...

do it

IV. THE CULT🖤RE