IV. THE CULT🖤RE

- The acts of developing the intellectual and moral facilities through education, enlightenment and excellence of taste. Acquired by intellectual and aesthetic training.

A Supreme state of mind. A Universal Way of Life!

IVTHECULT🖤RE is a way of life, a celebration of urban culture. Our objective is to capture the essence of our culture with style. Our focus is to design and distribute merch that encourages, inspires and unites.

You hear the phrase "for the culture" throughout our urban lexicon but most of the times it's been mis appropriated or hijacked by someone outside of the Culture or by an "Urban Brand" who's only goal is to exploit our community. These culture vultures seek to exploit our blood, our sweat, our tears, our joy, our pain our weakness's, our strength's... Drain us dry in attempt to ultimately exploit our Soul.

Our strength is palpable, it's reflected through our perseverance, displayed with our Hearts and fed through a spirit that connects us to our ancestors. Our collective achievements embody a culture whose fight for truth is fueled by an undying determination, an unwavering dedication and an undeniable, unapologetic legacy of Love.

Love is what binds us, thus the significance for the 🖤 in our signature logo. If you’re not doing it with Love, you’re not doing it for the culture.

So, join us in our pursuit of intellect, enlightenment and excellence!

Whatever you do, do it with Love...

do it

IV. THE CULT🖤RE